le PÈRE NY Flagship

Lower East Side, NYC
Marius Oneta, Daniel Rauchwerger, Noam Dvir

The new le PÈRE store in New York’s Lower East Side occupies a corner retail space on the intersection of Orchard and Broome streets. The 1000 square foot space ties the brand to a neighborhood that has become synonymous with its innovative and experimental design agenda.

With its strong connection to the street, the new store gleams outwards and invites guests in to explore the new space. It is designed to raise the question whether this is a store, a home, an art studio – a space that is aspirational and artful, and combines contemporary and historic elements as a playful strategy.

BoND worked with Le Pere on a store design that is bold yet minimal and restrained. With large windows overlooking the street, the space maintains a sense of transparency and simplicity, allowing the vibrant garments on display to shine. The design utilizes a limited material palette; while the majority of the space is kept white, the fitting area is highlighted as a pocket of bright yellow color. Together with additional elements in black and red, the design brings in colors frequently used in the neighborhood’s signs and industrial elements.

The project features custom furniture pieces designed by BoND and fabricated by Lesser Miracle, paired with vintage pieces by Alvar Aalto.